Wednesday, February 3, 2010

Wild Pops - Cereal Ad

This was a project done for Modern Design Illustration class at school. These are all of my illustrations for my cereal ad, from rough concept to final drawing. The idea was to take our cereal box designs, which was aimed at kids, and make an ad that appeals to a different audience.


I wanted to make my ad appeal to people who are interested in music and DJ culture. I decided to sketch some headphones with cereal pieces rolling out of them, and a sticker of my character would be on the headphones.


I then used this image as a reference for my next ad concept. I decided to have the cereal pieces float out of the headphones instead. The pieces would float into a music bar and become part of the notes. I inked the headphones so I could turn it into a vector, and made a thick outline for it to stand out.


This is my colour comp. of my ad idea that I drew in Adobe Photohop. I wanted the headphones to be on the corner of a table or desk with the music bar and notes floating above.
I added a vector image of my cereal's character to the headphones, and added a white border to it so it would look like a sticker.


This is the vector I made in Adobe Illustrator from my inked headphone drawing. I live traced and live painted it to get a clean look.


This is the final ad, put together in Adobe Photoshop. It has my final vector drawing of the headphones, I moved the the character sticker so it looks like it's on a curved surface.
Instead of a table top I decided to take a picture of my turntable and make it a black and white image.
I scanned a plastic bag and made it a texture for my background. I added some green and faded the background toward the turntable.
The word "Pop" is in the Wild Pops font. And I chose a font for the other words that relates to the theme. I knew I wanted to include platter in my catch phrase as it could relate to the turntable platter and a platter for food.
The image in the bottom left corner is the cover of my cereal box that I scanned in. The actual product that the ad is for.

Enjoy!

4 comments:

  1. This is pretty intense man, professional quality lookin stuff right there.

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  2. Great ad Paul! Definitely professional

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  3. I agree, Paul. I'm blown away by this ad. And your description of the process you used is really fascinating. Excellent work on your final execution... really strong overall design. Great job! :^)

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  4. Ok, this is SO badass- I would totally eat this cereal, no question :P This is excellent, Paul!!!

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