I wanted to make my ad appeal to people who are interested in music and DJ culture. I decided to sketch some headphones with cereal pieces rolling out of them, and a sticker of my character would be on the headphones.
I then used this image as a reference for my next ad concept. I decided to have the cereal pieces float out of the headphones instead. The pieces would float into a music bar and become part of the notes. I inked the headphones so I could turn it into a vector, and made a thick outline for it to stand out.
This is my colour comp. of my ad idea that I drew in Adobe Photohop. I wanted the headphones to be on the corner of a table or desk with the music bar and notes floating above.
I added a vector image of my cereal's character to the headphones, and added a white border to it so it would look like a sticker.
This is the vector I made in Adobe Illustrator from my inked headphone drawing. I live traced and live painted it to get a clean look.
This is the final ad, put together in Adobe Photoshop. It has my final vector drawing of the headphones, I moved the the character sticker so it looks like it's on a curved surface.
Instead of a table top I decided to take a picture of my turntable and make it a black and white image.
I scanned a plastic bag and made it a texture for my background. I added some green and faded the background toward the turntable.
The word "Pop" is in the Wild Pops font. And I chose a font for the other words that relates to the theme. I knew I wanted to include platter in my catch phrase as it could relate to the turntable platter and a platter for food.
The image in the bottom left corner is the cover of my cereal box that I scanned in. The actual product that the ad is for.
Enjoy!
